Insight
With the rise of Chinese webshops in particular, the number of counterfeit goods sold has increased enormously. Not only do these products infringe trademark rights, but the working conditions are often scandalously poor.
The solution
HUNT developed the unique AlieXpress hat as a fun Christmas gift for its customers and anyone else who wanted one. A hat made from the best wool the Netherlands has to offer and, of course, handmade by Alie and her friends.
The result
Not only did we exceed our sales target by 100% and the press embraced the initiative, but we also showed how much our Chinese friends had achieved. Within two weeks of going live, we received a letter from the lawyers of …….AliExpress…… The story goes on.
