For the brand that has been bringing the tastiest Italian products to the Netherlands since 1965, we brought the oldest Italian game to the Netherlands: Bertolli Tombola!
The insight: premium brands need to show added value.
In a highly competitive market where retailers are rapidly expanding their private labels, premium brands need to maintain their margins and sales. This requires sales activation that also strengthens the brand.
The solution: get the best of Italy, not just the tastiest, bingo!
Few people know this, but it’s true: bingo originated in Italy, where it was played as early as 1560. It is still popular under the name Tombola. HUNT developed an innovative version for Bertolli: when buying Bertolli products, consumers received a Tombola card via WhatsApp! Every week there were new chances with a new draw by a real nonna! The campaign was promoted through online video, social media, radio and POS.
The result: Bertolli is back on the map.
It had been a while since Bertolli had been properly promoted in supermarkets. The radio commercials, supported by online resources and POS materials, resulted in a 10% rise in sales and increased brand awareness.
